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In 2008 Should Economy Be Spelled Econome?

Sun, Nov 16, 2008

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Eighty percent of Americans are feeling financially stressed by the economy. This was one of the findings of the American Psychology Association survey conducted April-September 2008. Approximately half the 7,000 respondents worried most about providing for their families and the other half worried most about job security, but women worried more than men. This was attributed to women, as a group, being less financially secure. As to how the stress was felt, 47% had headaches, 35% had upset stomachs and 34% had muscle tension. Obviously, there’s more than one way to feel a financial pinch.

Millions of Americans have felt the pinch by having to default on mortgages and hundreds of thousands of families have been forced out of their homes. In order to salvage as much value as possible from foreclosed properties, banks hire “property conservation companies” like Safeguard Properties to seal the houses, change the locks and mow the lawns. The goal isn’t to fix properties. It’s to get them to a minimum standard that won’t lower their value. Because Safeguard Properties alone handles 250,000 foreclosed properties monthly nationwide, home is becoming where the heart - break is.

As the stock market has fallen, so have faces, breasts and bodies as people opt out of expensive cosmetic surgery. Of the 700 cosmetic surgeons who responded to an industry survey, 53% reported decreases in business up to 30%. The decrease in surgeries, however, has caused an increase in less expensive, less invasive options. Instead of paying $7,000 for a face-lift, people pay $1,000 for Botox and wrinkle fillers - but they’re waiting more than the recommended 3 to 4 months between treatments. For now people are more worried about credit lines than worry lines.

People trying to save money on clothes has resulted in a 6% - 15% increase in business for both Goodwill and the Salvation Army in 2008. For-profit thrift stores and resale shops have done even better. Two-thirds of the 200 respondents to an industry survey experienced average sales increases of 35%; and the CEO of Savers Inc, a for-profit thrift store chain, reported that 30% of their customers have incomes over $100,000. Unfortunately, the people having to buy used items are less likely to donate old ones. Because of concern about inventory shortage, the Salvation Army is planning an ad campaign for January 2009 - the first in its 128-year history - first aid for an ailing economy

Knight Pierce Hirst takes humorous looks at life. Take a minute to make yourself smile at http://knightwatch.typepad.com

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